Mapping the Fashion Promotion Profession - Intellectual Property.

Intellectual property is about ensuring that a designer's personal creations are protected. Fashion is one of the main creative industries in the world, which is why designers have to ensure that all of their ideas are protected. This industry is so fierce and competition is high. People in the industry will do anything to have the perfect designs in their hands to generate millions of pounds to their name; even if this means stealing someone else's un-protected designs!

The fashion industry is constantly creating new ideas and innovations to stay on top of their game. This is down to the fashion industry constantly changing their current trends as it is so fast paced. 

There are many different ways to ensure that a designer's personal creations are protected, these include:

• Trade marking
• Registered Design and Design Right 
• Copyright
• Licensing

Along with the above ways to protect a designer's personal creations, two toolkits have been designed as information packs for fashion entrepreneurs. These include: 

• How a small business can develop an iP strategy. 
• How a small can approach licensing opportunities. 

The ultimate purpose for these information packs being designed is to give up to date resources 'for business planning and tuition in order to improve the commercial return from iP developed within the industry, from smarted ways of operating and from individual talent.'