There are 4 specific areas that can help you to excel in becoming a professional. You need to be able to understand them all and implement them into all areas of your work life.
Skills
Skills are power. They are what can set you apart from the large amount of enthusiasts that are also fighting for the position that YOU want!
There are two types of skills that split into:
Hard Skills
The world of Fashion Promotion is practically digitally run. Which is where having extensive skills in different software programmes is key to survive in this ever-evolving industry.
- Graphic Skills
- InDesign Skills
- Photoshop Skills
- After Effects Skills
- Illustrator Skills
These skills are more personal to you as an individual. It is where you need to contain qualities within your personality in order to help you succeed.
- People Skills
- Communication Skills
- Intellectual Skills
- Social Skills
- Strength Skills
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| A quote from the D&AD - The Creative Notebook Damian Nowell, Design Director, Radley Yeldar |
Qualifications Yes, having educational qualifications is important. But, also having the personal interest and self-taught skills can allow you to understand the world that you want to work in, a lot more than a classroom can. |
Having a degree allows you to understand the core facts of the Fashion Promotion industry. But having some experience gives you a USP that is very hard to compete with. Which is why at University taking the opportunities that help you get onto internships is key. As these types of opportunities and help seminars are hard to find elsewhere. It will then enable you to become familiar with the industry that you are about to enter into. Also understand the extra mile you may have to go, in order to empress existing employers.
Attitudes
Your attitude and how positive you come across is key when starting in a new environment. It is so important that you understand what is expected of you, and are willing to carry out all tasks that are assigned to you. Once you understand your position you will instantly have approachable ora, and intern you will be trusted with more important tasks. Finally, two other attitudes are key when trying to become a professional, and they are being passionate and determined. These again go back to being willing to do whatever it takes to get where you want to be, and ensuring that you carry out each task with 100% enthusiasm!
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A quote from the D&AD - The Creative Notebook
Luke Manning, Creative Director, Pencil
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Attributes are all about being self-aware and wanting to improve.
Being goal-set is one of them. It is important that you never become static, and you are always striving for your next goal to set yourself. Then constantly searching for ways to achieve these.
Being in the world of Fashion Promotion means that you have to own a flexible life-style. As the world of Fashion Promotion is ever-changing and fast pace, which means you have to take on these attributes too. |
| A pie chart from the D&AD - The Creative Notebook Thirty leading creatives share here what they look for in young interns |
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