Touch Points Hardcopy Designing and Inspiration - Diorissimo Fashion Film Planning.

I have created three moodborads below, as hard copies and scanned them onto my blog. I did this to bring to life some of my more complex touch points. I focused on my Pop-up Shop in Harrods as this holds imbedded touch points within it. These include my: Diorissimo Perfumery, Diorissimo Memorabilia, Diorissimo Selfie Wall and Diorissimo Q & A.

This image below was something that really inspired me in terms of the story behind my Diorissimo fashion film. As I have explained in previous blog posts, that the story behind my model is that she is a professional and successful business woman. I decided to chose this as a prominent career path for her, as Raf Simons created his Women's Ready-To-Wear 2014/15 collection around this. Simons realised that women of today are professionals with great careers, and wanted to turn this into a clothing collection. I feel that he wanted to show that work wear can be classy, but still look sexy at the same time. I therefore thought that as the re-release of my Diorissimo fashion film is premiering in December, it would get great if it tied in with Dior's current women's clothing line. 

The main part of Dior's ad campaign below that inspired me was the blurred lights. This to me symbolises the fast paced motion that any city naturally owns. So when I analysed this simple yet effective ad campaign in depth, I actually came to the conclusion that we are looking through the professional woman's eyes. As she has such a hectic scheduled life style and is always rushing to get to her next business venture. Therefore, everything is constantly moving and that is why everything is blurred in the ad campaign. Except for the woman; she still manages to stay crisp and pristine looking through it all.

To create a look of the city, similar to this ad campaign in my Diorissimo fashion film, I chose one of my shots to have London cities' skyline in it. This symbolised the part in my Diorissimo fashion film where my model is so close to getting to her meeting, but she gets distracted. This is by the cream rose petals on the floor, that have such an immersive scent that she cannot resist ignoring it. 

PRESS RELEASE - Diorissimo Fashion Film Planning.

This is my Press Release for my Diorissimo fashion film. Whilst working on this I realised just how crucial these documents are, in getting the attention of the right people in the industry. These little documents can enable a business to get their new product or service promoted, without the invitee even attending the launch event. 

For my Press Release I spoke about my four touch points in great detail, as these are what makes the re-release of something stand out. It is important that these are as unique as possible to gain the interest of important people in the industry. 

After my touch points were spoke about in great detail, I went on to adding in quotes from individuals that were important in the making of the Diorissimo fashion film. These were added so that it would show the recipient the interviews that are on offer, and the kind of powerful quotes that they could use if they were to write an article on this re-release. 

I then went on to choosing an apt feature for the current season - Christmas! Offering something like gift wrapping is key when re-releasing a product around a specific period of the year. Everyone is looking for something free, as they are spending out so much in the Christmas period. Therefore, little extra touches like this entice custom even more, because as well as the customer feeling like they are saving money on something, they get one less wrapping chore to do too!  

I then went on to talking about some heritage and historical information on Dior as a brand. I also spoke about the key facts for Diorissimo, so that the recipient knew everything there is to know about it. Press love this sort of information, as it is things that will interest readers, but is time consuming to find out. Therefore, if the information is already there in the Press Release they do not have to waste their valuable time doing the research themselves. 

After I went on to speaking about some generalised facts about the fragrance market, and some specific facts for this year. This is once again valuable information that the press will be interested in talking about. 

At the end of my Press Release I added a notice, saying that the interview and images with Raf Simons, Creative Director at Dior was available on request. This is an amazing plus when being able to offer a full interview. The recipient may not attend the re-release event, but they may still be interested in writing a piece on this. Therefore, teaming up all the information the re-release, facts about Dior and Diorissimo, quotes from the interview, key facts about the fragrance industry AND a full length interview with images - an article has near enough already been written! 

Contact details are key to have on any document that you want to be placed in the right hands, as they may well want more information on the re-release. So I placed my contact details and my companies contact details at the bottom, centre of the page - two contacts are better than one!